Hot Rod Heaven
63nd Annual Meguiar’s Detroit Autorama
Presented by O’Reilly Auto Parts
America’s Greatest Hot Rod Show
Friday, March 6 – Noon to 10 p.m.
Saturday, March 7 – 9 a.m. to 10 p.m.
Sunday, March 8 – 10 a.m. to 8 p.m.
Featuring Nearly 1,000 of the Most Beautiful and Outrageous Hot Rods, Customs, Trucks and Motorcycles From Across America and the World
Featuring Five “Fast & Furious” Movie Cars
Show Begins With “Pure Hell” Outdoor Flame Burn Out Demo
The 63nd Annual Meguiar’s Detroit Autorama is revved up and ready to roar into Cobo Hall on March 6 – 8, 2015. Billed as America’s greatest hot rod show, Detroit Autorama will feature not only 1,000 of the most amazing chopped, channeled, dumped and decked, hot rods and custom cars in the world, but five of the cars featured in the blockbuster “Fast and Furious” movie series. These will include the cars driven by Hollywood stars Paul Walker and Vin Diesel in the exciting feature films.
“We are delighted to have this amazing collection of movie cars at this year’s Autorama,” said Peter A. Toundas, President of Championship Auto Shows Inc, and Show Manger. “These souped up performance cars look great and show goers are really excited to see them. Moreover they are perfect symbols of the young excitement and appeal that is alive and well in hot rod culture today.”
Adding excitement to this year’s Autorama is the live flame burn out demonstration of the AA Fuel Altered Dragster named “Pure Hell”, on Friday, March 6, at the corner of Washington Blvd at Jefferson at 11:45 a.m. in front of Cobo Hall. All of downtown Detroit will know that Autorama has arrived when the sound of the flame throwing dragster rumbles and reverberates through the streets, sidewalks and skyscrapers of the city.
This super buffed, turbo charged Detroit tradition is the largest and oldest hot rod-custom car show in North America. It attracts visitors from across the U.S. and the globe. The calling card of this renowned show is the presentation of the Ridler Award, the most coveted award in hot rodding. For 52 years the auspicious award has been presented to the most outstanding new custom car, shown for the first time anywhere. Because of this distinction, the show attracts the finest custom car builders in North America to unveil their amazing vehicles for the first time at the famous show.
“It’s extremely gratifying that Detroit Autorama is the home of America’s most important hot rod award.” said Toundas. “This is the motor city and Detroit is where hot rod, custom car shows started so we make every effort to let everyone know about this important heritage.”
Detroit Autorama is the annual winter ritual that brings the most devout gear heads and just plain curious folks, up close and personal, with the autos that appear in hot rod and custom car magazines. The cars, brought by backyard car jockeys as well as the top customizers in the country, compete for top awards in numerous classes. These auto gems vie for awards and prizes in the Summit Racing Equipment Show Car Series. The series competition culminates in the awarding of a check for $1,000 each to the Pirelli Great 8. Finally one of the great eight is named winner of the prestigious Ridler Award for the best vehicle first time shown, sponsored byChevrolet Performance. The winner receives $10,000 in cash plus a custom trophy and jacket.
The first Detroit Autorama took place 63 years ago at the University of Detroit Field House as a fundraiser for Michigan Hot Rod Association’s efforts to build the legendary Detroit Dragway. Over the years it moved to the Michigan State Fairground and the Detroit Artillery Armory before coming to Cobo Center as its first paid public show in 1961! In the years since, the show has grown and has earned a stellar reputation as the leading hot rod-custom car show in the nation.
Autorama Hosts National Industry Programs
This year Autorama is honored to be the site for the SEMA Hot Rod Industry Alliance (HRIA) Education Day on Friday, March 6 ( 8 a.m. to 5 p.m.) followed by SEMA Automotive Restoration Market Organization (ARMO) Seminars on Saturday, March 7 ( 8 a.m. to 12 p.m.). HRIA and ARMO are two of the national Specialty Equipment Market Assocation (SEMA) councils, whose mission is to ensure the future prosperity of the hot rod industy while advancing and promoting the hobby. “Detroit Autorama is the perfect backdrop to bring together many of the industry’s best and most influential aftermarket manufacturers to offer workshops on installations, new products, marketing and selling techniques,” said Toundas.
Autorama, will kick off with a stellar Friday night, March 6, event called the “Ridler’s Ball,” at Cobo Hall, presented by Chevrolet Performance. Created during the 50th Anniversary of Autorama, the event was such a rousing success that organizers responded by making it an annual event. The roster of more than 1,000 attendees include a who’s who of the hot rod-custom car world across North America
Autorama Extreme, The Show Within a Show
One of the most popular additions to Autorama is Autorama Extreme covering the entire 100,000 sq feet of Cobo Center’s lower level. It features more than 200 traditional rods, customs and bobber bikes inspired by the 1950s. Now in its ninth year, Autorama Extreme continues to grow every year and is getting rave reviews. A show within a show, it also features continuous entertainment by Rockabilly Bands and the Miss Autorama Retro Pin Up Girl Contest that takes place on Saturday, March 7 at 5 p.m. It’s presented by Vinsetta Garage.
Then there’s Gene Winfield’s Chop Shop. Did you ever wonder how they actually “chop” an automobile to create a new super sleek custom hot rod? GeneWinfield’s Chop Shop returns to Autorama Extreme and will be right on site with the legendary custom car builder, himself, Gene Winfield, in person. He’ll supervise the demonstration of a live “chopping” of a car. The Chop Shop is sponsored by Genuine Hot Rod Hardware.
First Ever Autorama Sock Hop
This year Autorama Extreme introduces its first ever Sock Hop and Dance Competition on Friday, March 6 at 7:30 p.m. A throw back to the 50s and 60s, this dance competition will feature costumed dancers strutting their stuff through the jive, jitter bug, Madison, swing, slow dance and twist. The public can participate and enter and a King and Queen of Dance will be awarded. There will also be free dance lessons from 5 to 6 p.m. and a free open dance period from 6 to 7:30 with the big band playing. On Friday the popular 7 piece band Doublescale will play at 4:30, 6:30 and 8:30 p.m. On Saturday the popular band Smokin 45s Rock and Blues Review will play at noon, 3 p.m. and 6 p.m. and the Twisted Tarantulas will play at 2 pm. and 4 p.m.
More Autorama Features
Back upstairs, additional features of the 63nd Annual Detroit Autorama include the Cavalcade of Customs; a 10 car exhibit of specially invited 50’s customs, Significant Corvettes of the Past; a 10 car handpicked collection of beautiful Corvettes – America’s favorite sports car and the Autorama Preservation Award Winner –presented by Steele Rubber Products
Returning this year is the extremely popular Autorama Student Career Day, introduced eight years ago. This year more than 3,000 high school and trade school automotive students from nearly 50 Michigan schools will converge on Autorama on Friday, March 6 for morning presentations by key hot rod builders and industry leaders to learn about career opportunities in this growing field. After hearing from industry leaders, students will have the opportunity to visit the show and view the millions of dollars worth of show cars.
In addition to the Autorama Student Career day, Chrysler Group LLC announces the third annual National Autorama High School Design Competition 2015, in cooperation with The College for Creative Studies. This special program invites all students in grades 10 through 12, currently attending United States Public High Schools, to create their own design for a next generation Dodge brand vehicle, envisioned for the year 2025. A panel of judges from Chrysler, CCS and Detroit Autorama will select the first, second and third place winning entries for prizes including a $60,000 scholarship to The College for Creative Studies, summer design automotive classes at College for Creative Studies, I Pads, tours of the Chrysler Group’s Product Design Office and free passes to Autorama. The awards will be presented during the opening of Autorama on Friday, March 6.
The Motor City Mavens 2015 Auto Art Panel Jam and Charity Auction benefiting Leader Dogs for the Blind will be presented by WRIF. More than 200 of the most outrageous pinstripers from across the country will be in Detroit during all three days of Autorama to apply their artistry to items of every variety. They will demonstrate for the crowds and auction the items throughout the event with all proceeds going to Leader Dogs for the Blind. Demonstrations are ongoing. The auction times are Friday, March 6 at 5 and 8 p.m.; Saturday, March 7 at noon, 3 p.m., 5 p.m. and 8 p.m. and Sunday, March 8 at 1:30 p.m. and 3:30 p.m.
Other features at this year’s Autorama include the 23rd Annual Toy-A-Rama and the Pedal Car Challenge presented by Genuine Hot Rod Hardware.
Appearances on the Celebrity Stages:
These special guest will meet and greet visitors and sign autographs:
WWE Superstar,Big Show , Friday, March 6 from 6 to 8 p.m.
Richard Rawlings from Gas Monkey Garage and Fast N’Loud TV Shows on the Discovery Channel , Friday, March 6 from 1 to 6 p.m. and Saturday, March 7 from 1 to 3 p.m.
Peyton List who is Emma Ross on Disney’s TV Show Jessie, Saturday, March 7, from 1 to 3 and 4 to 6 p.m.
Danny “The Count” Koker, Royal Oak native, and Kevin Mack from History Channel’s Counting Cars TV Show on Sunday , March 8 from 1 to 4 p.m.
AUTORAMA AT COBO CENTER HOURS
Friday, March 6, Noon to 10 p.m.
Saturday, March 7, 9 a.m. to 10 p.m.
Sunday, March 8, 10 a.m. to 8 p.m.
At Gate: Adults – $19
Children 6 to 12 years – $6
Children 5 and under free
DISCOUNT TICKETS are available at O’REILLY AUTO PARTS
Discount tickets are: General Admission – $17, Children 6 – 12 – $5
Group tickets are also available
For more information call 248-373-1700
Go to www.autorama.com for up to the minute information and last minute changes.
Autorama is produced by Championship Auto Shows, Inc.
and by Michigan Hot Rod Association